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Wayward

Wayward

-Copywriting/Creative Direction/Content Strategy/Branding

I was approached by Seattle based outdoor retailer Wayward to help define their brand messaging, write engaged copy and to help develop their ongoing content strategy. Through innovative copy, editorial level content and leveraging influencers we were able to create an awe inspiring journal and high-level deliverables that have quickly developed the brand into a leader in the outdoor and travel lifestyle market. 

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