I led content design for the rebrand of Office 365 to Microsoft 365 Personal and Business, one of the most significant redesigns of Microsoft’s legacy SaaS product. Working across the end-to-end customer journey, I helped unify the experience from homepage to checkout, establish new brand and style guidelines, refine messaging, and simplify product selection by consolidating product pages and SKU selection into a more seamless flow. The redesign reduced friction across the purchase journey and drove an 11% increase in subscriptions.
