I led the copywriting and content design team behind the inaugural Shopify Editions, Shopify’s largest product marketing initiative at the time. Working with executive leadership, program management, channel teams, and engineering, I helped define the project scope, build a comprehensive workback plan, and establish a scalable process to deliver an ambitious, multimedia launch experience.
The result was an immersive, interactive destination that let visitors explore product announcements through customer and developer perspectives. From motion-graphic product reveals and interactive elements to intuitive navigation, every detail helped bring Shopify’s product story to life. The experience attracted millions of unique visitors, generated significant social engagement, and earned coverage in major media outlets.
Click the link to explore the full experience https://www.shopify.com/editions/summer2022
